Guru Schmuru

Oh, How Pinteresting!: Interview with Chronicle Books

I like this article on the Pinterest blog about how different roles within an organization (Chronicle Books) use Pinterest in collaboration with each other to grow their business. Specifically to find content for their sites, which is how I use Pinterest. Pinterest is on my #1 watch list for 2012… 

pinterest:

Way back in August we got the chance to meet-up with hundreds of pinners in the SF/Bay Area. One of the most enthusiastic groups we got a chance to talk to was a “delegation” of happy pinners from Chronicle Books. As soon as we started chatting with Kate, Kristen, and Guinevere,…

Heatmap of how people view social profiles

Interesting data that shows eye tracking of how people view social profiles. Specifically - your profile pic matters on your fan page!

Pinterest Is Now Pulling In More Pageviews Than Etsy; Grew 2,000% Since June

Expecting big, big things from Pinterest. I’ve started to incorporate it into clients’ digital marketing strategies. If you’re not, you should be! :)

ShareSquare - The Best QR Code Generator

I discovered these guys when I worked at Whrrl because one of my colleagues knew the founder. I LOVE their product. You can create a QR code that scans to a custom landing page with Facebook page, prepopulated Tweet to share, any image you want as the landing, bio, email sign up, Facebook fan gate, etc. So cool, easy and cheap! 

Facebook Ads: 5 Tips for Success

Some great tips in here, including colors to use in your images to contrast with the Facebook design - and a really cool, “Happy Birthday” ad idea to your fans.